AlphaBee Case Study - UI UX for Mobile App and Web Design

AlphaBee

Alphabee offers insights to shortlist fundamentally strong stocks and invest for long-term wealth creation. Get a detailed view of star investors’ portfolios and track their portfolio returns.

UI UX
Mobile

Android and IOS mobile app development company

Scope of work.

The project involved Graphic designers, UX-UI designers, illustrators and developers who combined their efforts to deliver a robust digital product

UX Design

Keeping the target audience in mind the UX design was made very simple using the KISS principle.

UI Design

The colors and illustrations were designed to suit the business following a component-based design system.

Project Goals.

Make it easier for investors to search for the right stocks, research the company, and make investors purchase the stock using our platform.

Educate Investor

Easy Search for Preferred Stocks

Easily Analyze Stocks

Get Investors on Platform

Research.

We gathered data on investors' behavior about their online stock purchases to understand the challenges. Studied, what it takes to keep an investor have long-term investments holdings in stocks.

Key take away.

Multiple Platforms

Difficult To Understand

No Trustworthy Suggestions

Need Easy Access To Compare

User Flow.

Following the research & strategy phase, we created user stories and user flow map that depicts the journey of both the user.

Investor

Current Status

Dashboard

Browse Funds

Start Investment

Invest

Statistics

Report

Execution.

With a detailed study, designers began to visualize the ideas and thoughts to create an experience. Many factors affected the execution, such as experience, aesthetic considerations, taste, understanding the design principles, and knowledge.