Nirmal Bang - Case Study | Branding, Ui - UX & Mobile | Leo9

Client

Nirmal
Bang

Nirmal Bang is one of the leading stock broking companies in India, caters to retail and institutional clients by offering them a range of financial products and services.

  • UI UX
  • Mobile
  • Development
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Scope of work.

The project involved Graphic designers, UX-UI designers, illustrators and developers who combined their efforts to deliver a robust digital product
Branding

UX Design

Keeping the target audience in mind the UX design was made very simple using the KISS principle.

UX Design

UI Design

The colors and illustrations were designed to suit the business following a component-based design system.

Interection

Development

Our experienced developers completed their job by developing a fully functional mobile app keeping experience design at the core

Project Goals.

Users should be able to buy and sell mutual funds. Should be able to create and analyze his portfolio.

User Browses Funds

Ability To Buy And Sell

Get Reports

Simple
Seamless
Experience

Research.

We spoke to the target audience; our age group was of 22 to 55 years. Conducted a survey asking about their investments, what app they use. Problems that they face and what improvements they need in investment apps.

Key Take Away.

01

Too many platforms available

02

Lack of knowledge

03

No understanding of existing products

04

Too difficult to understand the UI

User Flow.

Following the research & strategy phase, we created user stories and user flow map that depicts the journey of both the user.

Client Login

Onboarding

Browse Funds

Search

Analyse Fund

Fund Detail

Buy/Sell Funds

Fund Processing

Portfolio analysis

My Portfolio

Execution.

With a detailed study, designers began to visualize the ideas and thoughts to create an experience. Many factors affected the execution, such as experience, aesthetic considerations, taste, understanding the design principles, and knowledge.

Design Components.

Screens.

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Result.

Users can log in and browse for funds he wishes to invest in. He can analyze the fund and take a call whether to buy or sell his Mutual Fund. His portfolio gives him a detailed report of the gains and losses. Also, suggestions for funds from Nirmal Bang.

%

Increase in downloads.

0%

Increase in an active user database

0sec

to buy any mutual fund

It's Beta!

Please ignore issues, if any.

Don't mind the bugs and typos too.