Nirmal Bang

Nirmal Bang - Case Study | Branding, Ui - UX & Mobile | Leo9

Nirmal
Bang

Nirmal Bang is one of the leading stock broking companies in India, caters to retail and institutional clients by offering them a range of financial products and services.

UI UX
Mobile
Development

Scope of work.

The project involved Graphic designers, UX-UI designers, illustrators and developers who combined their efforts to deliver a robust digital product

UX Design

Keeping the target audience in mind the UX design was made very simple using the KISS principle.

UI Design

The colors and illustrations were designed to suit the business following a component-based design system.

Development

Our experienced developers completed their job by developing a fully functional mobile app keeping experience design at the core

Project Goals.

Users should be able to buy and sell mutual funds. Should be able to create and analyze his portfolio.

User Browses Funds

Ability To Buy And Sell

Get Reports

Simple
Seamless
Experience

Research.

We spoke to the target audience; our age group was of 22 to 55 years. Conducted a survey asking about their investments, what app they use. Problems that they face and what improvements they need in investment apps.

Key Take Away.

Too many platforms available

Lack of knowledge

No understanding of existing products

Too difficult to understand the UI

User Flow.

Following the research & strategy phase, we created user stories and user flow map that depicts the journey of both the user.

Client Login

Onboarding

Browse Funds

Analyse Fund

Fund Detail

Buy/Sell Funds

Fund Processing

Portfolio analysis

My Portfolio

Execution.

With a detailed study, designers began to visualize the ideas and thoughts to create an experience. Many factors affected the execution, such as experience, aesthetic considerations, taste, understanding the design principles, and knowledge.