SPS - Case Study - Leo9 Studio | Mobile, Ui - UX & Web

Client

SPS
Canada

SPS Canada is a team of independent and licensed professionals who have been trained on the latest legal and immigration processes and procedures to help individuals and families navigate smoothly to the complex process of migration to Canada.

  • UI UX
  • Web
  • Branding
  • Development
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Scope of work.

The project involved UI and UX designers and illustrators and developers who combined their efforts to deliver a robust digital product
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Branding

Designed brand logo and guidelines that suited best for the business.

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UX Design

Keeping the target audience in mind the UX design was made very simple using the KISS principle.

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UI Design

The colors and illustrations were designed to suit the business following a component-based design system.

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Development

Our experienced developers completed their job by developing a fully functional mobile app keeping experience design at the core

Project Goals.

Show users all the services and let them add their details to become a lead.

Brand Awareness

Show
Services

User Converts to Leads

Simple
Seamless
Experience

Research.

We spoke to the target audience; our age group was of 18 to 55 years. Conducted a survey asking for their problems while applying a visa for/from Canada.

Key take away.

01

Too many documents

02

No idea about the process

03

No guidance for applying

04

Costly agent fees

User Flow.

Following the research & strategy phase, we created user stories and user flow map that depicts the journey of both the user.

Browse Services

Homepage

Choose Service

Service Detail

Fill Up form

Lead Generation

Share Reviews with others

Share Modal

Rate experience

Feedback

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Execution.

With a detailed study, designers began to visualize the ideas and thoughts to create an experience. Many factors affected the execution, such as experience, aesthetic considerations, taste, understanding the design principles, and knowledge.

Branding.

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Design Components.

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Screens.

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Result.

Simply look for all the services, choose one and fill-up the form, SPS Canada got their leads increased by 80% with all the experience and feel of the website.

%

Increase in conversion rate

%

Reduced bounce
rate

0+

average visitors
on site