If you want to be a successful Amazon seller, you need to focus on two things: sales and traffic. Why? Because traffic means Amazon recognizes you sell quality products. Sales, of course, fuel your e-commerce business to keep running.
So, if you want to find ways to boost both, here are seven tips you can implement today to boost your Amazon traffic and sales.
Seven Ways You Can Boost Sales and Traffic on Amazon
1. Optimizing Product Pages
When you optimize your pages, you improve them to make them easier for you to sell or more attractive for Amazon to point to. Either way, you’ll find a lot of crossover in what Amazon and people look for, so it’s good to start optimizing.
Here are some optimization steps you can make right now:
a. Double-check your product images to ensure they are high quality, show the product being used, and include infographics.
b. If you have two similar products, consider them for product variation (because it’s easier to optimize for a single listing)
c. Double-check your titles, bullet points, and detailed descriptions to ensure everything is engaging, high-quality, and grammatically correct.
The last step of optimizing your listings involves using proper keywords, which brings us to our next topic: SEO.
2. SEO (Search Engine Optimization) Methods
SEO involves taking steps to optimize your product listing for specific keywords. These keywords are what customers type into the search bar, hopefully finding your product.
Keywords should fit these needs:
a. Relevant keywords should describe the product accurately.
b. Long-tail keywords use three (or more) words to describe the product.
c. Low-competition keywords aren’t already flooded with competitive sellers.
d. High-demand keywords are those with a decent amount of search volume.
If you want to find keywords for all four categories, use tools like AMZScout’s Keyword Search. You can even use the keyword search tool to find valuable competitive data. Once you find a list of keywords using these tools, you can finally use them.
First, you’ll want to select a primary keyword. This keyword is found in your title and describes your product with the most relevance. It is your most important keyword.
Next, you’ll want to pick a few secondary keywords. These can be spread throughout the description and bullet points. These should describe the product (and might describe its features or benefits).
Finally, you can include backend keywords (which have their own section during the product creation process). You allow yourself to rank for multiple options by filling all these out.
Keyword research is also a great way to find new products to sell on Amazon. To learn more about finding new products, read here.
3. Strategize Reviews and Rating
Part of the reason Amazon is so popular is that it provides immediate social proof. This social proof comes in the form of user reviews, giving evidence of a product’s quality (with almost no research required).
The best way to get good product reviews is to sell a good product. If you do your research and find high-quality products, you’ll give yourself the best chance.
However, you’ll also want to ask for a review. You’ll get more responses by providing a product insert thanking customers for the purchase and asking them for a review.
Product inserts are also a great way to draw attention to your social media. While you can’t insert URLs due to Amazon’s policy, you can highlight your presence on platforms like Facebook. Including a QR code or a simple message like Click to learn more about exclusive promotions and updates can guide customers to your page. From there, you can address complaints directly and handle them promptly.
People are incredibly understanding if you take ownership, address problems quickly, and focus on providing a quality product.
4. Competitive Pricing
Competitive pricing is when you adjust your pricing in response to other people’s pricing. Many sellers use competitive pricing as a “race to the bottom,” making the cheapest product (regardless of whether it gets you money). But you don’t have to do that.
Instead, it’s better to understand your break-even point, which is the point where you will no longer make money. If you sell on Amazon FBA (Fulfillment By Amazon), you can use a free FBA calculator to find potential earnings (and your break-even point).
Once you know that, you know what your competitive pricing limit is. From there, you can automate pricing changes using Amazon’s built-in tools. There are also third-party repricing tools available.
5. Deals Advertising
Amazon advertising is a great way to get your product out there. But buyers are always trying to find something extra to get them to buy, and typical ads don’t always do this. But, if you can advertise an exclusive deal, that changes things.
Online ads can draw attention to temporary discounts your product has. Drawing attention to your discounted product increases sales. They do this by offering a discount (good deal) and drawing attention to the temporary status of that discount (limited-time offer).
Amazon has a built-in advertising platform for creating ads, which usually draws attention to your discount. Pay close attention to PPC (pay-per-click) ads that only have you pay if someone clicks your ad. This way, you save some money.
6. Affiliate Marketing
Amazon’s affiliate marketing program lets sellers add their products to Amazon’s affiliate marketplace. The sellers then pay a portion of their earnings (usually around 5%) to the person who talks about your product.
Affiliate marketing is great because it’s an easy way to spread your product around the web. When people can earn money from your product, they will talk about it, often with a positive focus (to get that affiliate commission).
This differs from the Amazon Influencer program when you get someone with a large audience to do the same. Affiliates include everyone, which means there is no guarantee being part of the program will generate sales (unless you already have some buzz elsewhere).
7. A+ Content
Members of Amazon’s Brand Registry get exclusive access to A+ Content. This includes pre-built content templates with HD photos, videos, and FAQs.
A+ Content is great because it’s an easy way to repost content across multiple products. For example, you can save time if you don’t want to retype frequently asked questions for each page.
The pre-built templates are also professional, which is why you hear people talk about how they increase conversion rates (sales). But ultimately, A+ is about creating simple, reusable, high-quality content pieces.
Conclusion to increase sales & traffic on Amazon with seven proven branding strategies
You’ll see an increase in traffic and sales using these seven tips. Following these steps and staying consistent will meet your customer’s and Amazon’s needs. But of course, there’s always more to learn from experience, so go out there and keep trying.
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