Following all popular graphic designing trends is what will help designers make their work competitive and in demand. This is even more important if you are creating products for a company that is eager to constantly attract customers — it`s the high-quality and modern design that will help them stand out visually, be remembered by the audience, and achieve the desired brand loyalty.
This means that in 2023, you should not only use established techniques, it’s more preferred to study several potential graphic designing trends in advance and try to implement them into your workflow.
MasterBundles, as always, is ready to provide readers with up-to-date information — below are nine trends that you may need next year!
3D Designs
With 3D, you can create illustrations and visual content for layouts, web designs, and digital products. This technique allows you to create exact copies of objects, as well as bring to life once unrealistic ideas. Next year, the trend will be a combination of 3D design with realistic graphics, 2D designs, or photographs.
All this will not be too difficult, since in recent years the software for creating such designs has come a long way and has become as convenient as possible — for example, the Cinema 4D tool or the latest updates from Adobe allow professionals to easily create three-dimensional masterpieces. Moreover, this technique is relevant not only for digital objects but also for product design, architecture, and illustrations. You can also use a 3D character figurine instead of a standard image, or focus the client’s attention on phrases, giving them a 3D look.
Expressive Typography
When creating graphic design, the importance of typography cannot be ignored. Most often it is used to convey certain messages, but designers can complement it with symbols and elements, pushing the boundaries of the familiar. In 2023, most likely, designers will have to take into account the trend toward typography that will “break the rules” with its expressiveness.
The task of a specialist is to create or find an original font that would stand out among the usual Arial, Times New Roman, etc.
Incredibly bold or wide letters, elongated symbols, maximally rounded corners — all this will most likely look great in next year’s designs. Designers can find trendy premium fonts at MasterBundles with the help of its wide and varied range of options.
Foil Printing
Foil printing is one of the most unusual trends of the coming year. This technique allows you to add luxury and style to any design. Experts recommend using this approach to create layouts for printed materials, it guarantees a touch of sophistication. Foil printing options:
> using a foil background and white/black lettering for contrast;
> the use of plain foil for aesthetics;
> the use of multi-colored foil for futurism.
Most often, this technique can be seen in the graphic design of cosmetics, perfumes, and alcohol products. However, you can apply it in other areas — everyone loves originality and novelty!
Vintage in Different Variations
It seems that vintage never goes out of style, and it’s true. However, the trend behind the “good old days” takes on different hues over time. The main requirement of 2023 is the creation of vintage designs with maximum attention to detail and a “hand-made” effect.
There is also an alternative: for example, works where vintage and minimalism are combined, when unnecessary elements are removed, and only what carries a semantic load remains. This will allow you to get the most useful, clean, and timeless design.
Branded Illustrations
Even if you choose the most suitable stock illustration, it’s unlikely to receive the same attention as using branded ones. Dropbox and Mailchimp, for example, have invested in creating images like this and have seen a huge push.
And if the designer tries to work on it, then this corporate identity will not only correspond to the trend of the current year but will also become synonymous with the brand itself (even apart from the logo!). Another prime example of a company that has been using this technique for years is Google and its famous doodles.
Dynamic Designs
For a very long time, static has been the mainstay of graphic design, but now the trend toward dynamics is growing relentlessly.
Technological progress allows companies to use not paper advertising materials, but huge screens that will easily display all the moving elements, in addition, many brands prefer to use the dynamic design on their websites.
Why is movement as important as a trend? Mitch Paone, creative director of DIA Studio, gave a great answer, saying: “On the surface, dynamic design can’t compete with a cyclic GIF. If you dig deeper, it becomes clear that the dynamics reflect the identity, how we are identifying a contemporary dancer or a Latin dancer.
The dancer may be the same, but movements will tell a completely different story.” So if you want to achieve recognition and attention, then dynamics is what you need.
Designs for Hyperreality
Previously, most of the work of graphic designers involved creating quality print materials, then the focus shifted to digital products. And now, most likely, the time has come for another revolution in the form of a trend toward virtual and augmented reality.
Professionals emphasize that in the next year a wide specialization will be expected from a modern designer both in the physical. and digital space, as well as the ability to create interesting projects using Al, AR, VR, MR, and IRL. This guarantees maximum immersion in the brand.
This trend is not new, but it is developing incredibly fast — this cannot be ignored but must be mastered and used to your advantage.
Retrofuturism
Another interesting trend for 2023 includes a technique revived from a bygone era — namely, retrofuturism. It features various sci-fi themes and space designs depicted as if the project had been created decades ago. It will be appropriate if the specialist adds bright colors, thin curved lines, highlighted objects, and retro typography.
Another characteristic feature of retrofuturism is the predominance of rounded shapes (especially popular in the USA in the 50s and 60s). So to get enough inspiration to create the perfect design in this style, don’t forget to use the references in the form of the “antediluvian” space suits and space technology in old films.
Chaotic Maximalism
According to experts, generation Y (millennials) prefer minimalism more, but generation Z is delighted with pure chaos theory mixed with maximalism. This trend began to gradually appear last year, becoming part of the branding and is likely to continue in 2023.
Large, asymmetrical, and overlaid elements, letters of different fonts, a mass of objects concentrated in one place, and emptiness in another — these are some of the most characteristic features of the trend.
It’s interesting that in the chaotic maximalism of the last year one could often see folk art and the legacy of ancestors, so it would not be superfluous to explore such options as well.
Final Words
We have tried to describe the nine most likely trends that will be relevant in graphic design next year. However, keep in mind that these are not the only techniques with great potential — designers should carefully study the materials to find other cool options.
For example, we would also recommend paying attention to the modern nature trend with earthy tones, bold minimalism, serif fonts, and utilitarian designs. Knowledge will enable you to be fully equipped. Finally, Leo9 Studio wishes you lots of inspiration for the coming year!
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