Get My Rugs: Beyond Aesthetics – A Brand Repositioning Case Study

Challenge

Get My Rugs, a 40-year-old manufacturer of handmade rugs, needed a refresh. Their existing brand, marked by an outdated logo and messaging, no longer resonated with their target audience of mid-career professionals seeking modern, sophisticated home decor.

Solution:

Leo9 Studio partnered with Get My Rugs for a comprehensive brand repositioning case study. This involved an in-depth analysis of the company’s history, values, and aspirations to craft a new brand archetype and personality. Get My Rugs was repositioned as a purveyor of timeless, yet modern, handcrafted rugs that elevate any space with effortless elegance.

Brand Evolution

1. Logo: A minimalist design featuring a golden ratio-inspired “G” intertwined with the brand name replaced the old wordmark. It embodies the perfect balance of tradition and innovation that defines Get My Rugs.

2. Color Palette: Neutral tones like beige and grey replaced dated colors, conveying sophistication and versatility. This aligns the rugs with diverse design styles.

3. Website: A clean and user-friendly website replaced the old one, showcasing the rugs in aspirational settings and emphasizing their quality and craftsmanship.

4. Messaging: The brand voice shifted to be more evocative and aspirational, focusing on the emotional connection people create with their rugs.

Results:

1. Increased Brand Awareness: Website traffic surged by 30% within just three months of the rebrand launch.

2. Enhanced Brand Perception: Client surveys revealed a significant shift in perception, with customers now associating Get My Rugs with luxury, quality, and modern style.

3. Boosted Sales: Sales inquiries rose by 25%, demonstrating the impact of the rebrand on customer purchase intent.

Beyond Rugs:

The collective impact of Leo9 Studio’s design expertise was nothing short of transformative:

1. Downloads soared past 10T on Google Play alone, a testament to the app’s newfound appeal. Users spent significantly more time immersed in the captivating stories and intuitive interface, truly connecting with the essence of India.

2. The flying bird took flight, becoming instantly recognizable and synonymous with ThisDay’s mission of cultural exploration and storytelling. The app gained recognition for its distinct and culturally immersive experience, resonating with both local users and international audiences.

3. Positive press in publications like YourStory and India Currents celebrated ThisDay’s innovative approach and user engagement.

4. Not to forget the strategic partnership with Jio WiFi.

5. In 2022, ThisDay attracted $1 million in funding from 9 Unicorns, fueling the app’s continued growth and impact.

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Testimonial

“Working with Leo9 Studio wasn’t just about a logo refresh, it was a complete brand repositioning. They helped us understand our target audience, refine our messaging, and create a brand identity that truly reflects our heritage and values. The results speak for themselves – increased sales, website traffic, and a brand perception that aligns perfectly with our vision. We couldn’t be happier with the partnership!”

Unique Selling Proposition

Leo9 Studio goes beyond visuals, crafting holistic brand identities that resonate with target audiences and drive growth through strategic brand repositioning case studies.

Embark on your brand’s transformative journey with Leo9 Studio today.

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