woman chilling as domain name for business is selected so smartly illustration

How to choose a domain name for any business

Follow these 6 easy tips for choosing the perfect domain name for any business which will help you to be found on Google search easily.

What is a Domain?

Domain names are often synonymous with the name of your website and will be the face of your website. Just to brief you about a domain name, it’s your website’s name. It is the address where Internet users can access your website. 

How do domain names work?

Domain names operate under the Domain Name System (DNS), which is essentially the address book of the Internet that helps direct visitors to your website by translating the name into its related IP address number sequence and locating where the resource is stored.

Types of Domain names:

1.Top-level domains: When web addresses were first launched, there were initially only the following seven domains.

Original top-level domainOriginal meaning of the domain ending
.comOpen domain for commercial web offers
.govDomain for government institutions
.eduDomain intended for trade schools and universities
.intStrictly limited extension for internationally operating companies, organizations, and programs
.net Open address for Internet service providers
.orgOpen TLD for non-profit organizations 
.milTLD available only to departments, services, and agencies of the Department of Defense

2.CCTLDs (country code top-level domains): These Domains are generally used or reserved for a country, sovereign state, or dependent territory identified with a country code.

Country-specific top-level domainDomain ending meaning
.ukThe United Kingdom
.usThe United States

3.GTLD (Generic Top Level Domain): These are one of the categories of top-level domains (TLDs) maintained by the Internet Assigned Numbers Authority (IANA) for use in the Domain Name System of the Internet.

Examples of non-sponsored gTLDsOriginal domain meaning
.infoInformative offers
.namePrivate individual
.proSpecialized professions

How to choose a domain name?

This article is a detailed study simplified to understand how to choose a Domain name for any industry and I have listed 6 tips consisting of certain things so that a non-technical won’t get confused.

Just to brief you about a domain name, it’s your website’s name. It is the address where Internet users can access your website.

This article is a detailed study simplified to understand how to choose a domain name for any industry. I have listed 6 tips comprised of certain things so that a non-technical won’t get confused.

6 tips for choosing the perfect domain name

woman searching for the perfect domain name

1. Good Domain Selection

In the ancient days of the internet, ‘.com’ was an extremely important extension to your domain to scream out ‘your business’ means business. Today, the scenario has changed a lot. Let’s say your business is related to food, ‘.food’ can be used by a restaurant, a blogger, a critique, an at-home chef, or any person or business who creates recipes, sells specialty foods, or writes nutrition guides online.

A lot of domains are already taken, and hence adding the location of your business in a domain name will help you to get a targeted audience, marketing strategy along with the availability of a domain!

2. Protection Of Your Domain

Here is a creepy example, I went on GoDaddy and searched for something, if I were an evil business-man, I would do for easy bucks!

domain name

Can you believe it? Prada.fashion is available!

I can invest $104.18 to pull traffic from a world-known luxury brand to my website!

It’s not that I have any solution, but the best-known thing is to buy any related, mispronounced domains in the category.

3. Branded Links

Just like ‘.com’ is a dinosaur age requirement then, ‘short URLs’ is neanderthal age thing to use.

Imagine which one amongst given two links are easy to understand and can do branding well




Isn’t it simple? With the brand name written clearly, every time I share such links on social media, clients, or on google search, they will be helping to achieve marketing goals. This also helps you in SEO for your website.

4. Easy To Type

Finding a domain name that’s easy to type is critical. Why you ask?

People have searched this for real:

Letter man

Later man

Litter man

All this to find out one human on this planet. I mean, how wrong can you go to type David, the guy from Late Night Show?

5. Keep It Short

If your domain name is long and complicated, you risk customers mistyping or misspelling it.

This is a legit website though:


6. Keywords

Rank higher on SEO and webpage through this technique!

Believe me or not,

Gaana website is a clear winner of this competition!

Gaana means Songs in Hindi, people who search Hindi keywords for songs, Gaana pops up on this list! Only the top digital marketing agencies like our’s can guide you through.

The next step is, you will need a beautiful, user-friendly, customized website. For this keep reading and keep learning. There are indeed multiple blogs and videos available, but I shall recommend only after a detailed study of all possible ways. Also, check out can good design grow business?

I help clients using these 6 pointers, and team Leo9 Studio cracks the best of the designs. You may visit to check out some of our work.