Brand vision
Brand vision defines your long-term aspirations. It explains why you’re doing what you’re doing and the ultimate good you want to achieve through your success.
What is Brand vision?
A vision is a vivid mental image of what you want your business to be at some point in the future, based on your goals and aspirations. A vision statement captures, in writing, the essence of where you want to take your organization, and can inspire you and your staff to reach your goals.