{"id":3136,"date":"2024-07-25T12:18:23","date_gmt":"2024-07-25T06:48:23","guid":{"rendered":"https:\/\/leo9studio.com\/blog\/?p=3136"},"modified":"2026-01-20T16:01:04","modified_gmt":"2026-01-20T10:31:04","slug":"get-my-rugs-brand-repositioning-case-study","status":"publish","type":"post","link":"https:\/\/leo9studio.com\/blog\/get-my-rugs-brand-repositioning-case-study\/","title":{"rendered":"Get My Rugs: Beyond Aesthetics &#8211; A Brand Repositioning Case Study"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Challenge<\/strong><\/h2>\n\n\n\n<p>Get My Rugs, a 40-year-old manufacturer of handmade rugs, needed a refresh. Their existing brand, marked by an outdated logo and messaging, no longer resonated with their target audience of mid-career professionals seeking modern, sophisticated home decor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"589\" height=\"446\" src=\"https:\/\/leo9studio.com\/blog\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-25-111142.png\" alt=\"Rugs Old logo\" class=\"wp-image-3272\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Solution: <\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.leo9studio.com\" target=\"_blank\" rel=\"noreferrer noopener\">Leo9 Studio<\/a> partnered with <a href=\"https:\/\/getmyrugs.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get My Rugs<\/a> for a comprehensive brand repositioning case study. This involved an in-depth analysis of the company&#8217;s history, values, and aspirations to craft a new brand archetype and personality. Get My Rugs was repositioned as a purveyor of timeless, yet modern, handcrafted rugs that elevate any space with effortless elegance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Brand Evolution<\/h3>\n\n\n\n<p>1. <strong>Logo:<\/strong> A minimalist design featuring a golden ratio-inspired &#8220;G&#8221; intertwined with the brand name replaced the old wordmark. It embodies the perfect balance of tradition and innovation that defines Get My Rugs.<\/p>\n\n\n\n<p>2. <strong>Color Palette:<\/strong> Neutral tones like beige and grey replaced dated colors, conveying sophistication and versatility. This aligns the rugs with diverse design styles.<\/p>\n\n\n\n<p>3. <strong>Website: <\/strong>A clean and user-friendly website replaced the old one, showcasing the rugs in aspirational settings and emphasizing their quality and craftsmanship.<\/p>\n\n\n\n<p>4. <strong>Messaging: <\/strong>The brand voice shifted to be more evocative and aspirational, focusing on the emotional connection people create with their rugs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1332\" height=\"1000\" src=\"https:\/\/leo9studio.com\/blog\/wp-content\/uploads\/2024\/07\/1707301302261.png\" alt=\"Brand Evolution\" class=\"wp-image-3269\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Results:<\/h3>\n\n\n\n<p>1. <strong>Increased Brand Awareness:<\/strong> Website traffic surged by 30% within just three months of the rebrand launch.<\/p>\n\n\n\n<p>2. <strong>Enhanced Brand Perception: <\/strong>Client surveys revealed a significant shift in perception, with customers now associating Get My Rugs with luxury, quality, and modern style.<\/p>\n\n\n\n<p>3. <strong>Boosted Sales:<\/strong> Sales inquiries rose by 25%, demonstrating the impact of the rebrand on customer purchase intent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Beyond Rugs<\/strong>:<\/h3>\n\n\n\n<p>The collective impact of Leo9 Studio\u2019s design expertise was nothing short of transformative:<\/p>\n\n\n\n<p>1. Downloads soared past 10T on Google Play alone, a testament to the app\u2019s newfound appeal. Users spent significantly more time immersed in the captivating stories and intuitive interface, truly connecting with the essence of India.<\/p>\n\n\n\n<p>2. The flying bird took flight, becoming instantly recognizable and synonymous with ThisDay\u2019s mission of cultural exploration and storytelling. The app gained recognition for its distinct and culturally immersive experience, resonating with both local users and international audiences.<\/p>\n\n\n\n<p>3. Positive press in publications like <a href=\"https:\/\/yourstory.com\/2022\/07\/thisday-storytelling-delhi-ekank-technologies-history-culture\" target=\"_blank\" rel=\"noreferrer noopener\">YourStory<\/a> and <a href=\"https:\/\/indiacurrents.com\/storytelling-app-connects-millennials-with-indias-rich-heritage\/\" target=\"_blank\" rel=\"noreferrer noopener\">India Currents<\/a> celebrated ThisDay\u2019s innovative approach and user engagement. <\/p>\n\n\n\n<p>4. Not to forget the strategic partnership with Jio WiFi. <\/p>\n\n\n\n<p>5. In 2022, ThisDay attracted $1 million in funding from 9 Unicorns, fueling the app\u2019s continued growth and impact.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Testimonial<\/strong><\/h4>\n\n\n\n<p>&#8220;Working with Leo9 Studio wasn&#8217;t just about a logo refresh, it was a complete brand repositioning. They helped us understand our target audience, refine our messaging, and create a brand identity that truly reflects our heritage and values. The results speak for themselves \u2013 increased sales, website traffic, and a brand perception that aligns perfectly with our vision. We couldn&#8217;t be happier with the partnership!&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1333\" height=\"1000\" src=\"https:\/\/leo9studio.com\/blog\/wp-content\/uploads\/2024\/07\/1707301300855.png\" alt=\"Testimonial\" class=\"wp-image-3270\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Unique Selling Proposition<\/h3>\n\n\n\n<p><a href=\"https:\/\/leo9studio.com\/our-work\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Leo9 Studio<\/strong><\/a><strong> <\/strong>goes beyond visuals, crafting holistic brand identities that resonate with target audiences and drive growth through strategic brand repositioning case studies.<\/p>\n\n\n\n<p><strong>Embark on your brand&#8217;s transformative journey with Leo9 Studio today.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Read more like the Brand Repositioning Case Study<\/h3>\n\n\n\n<p>Explore the success story of my Mara&#8217;s skincare line with our innovative <strong><a href=\"https:\/\/leo9studio.com\/blog\/skincare-packaging-design-branding-mymara-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">Skincare Packaging Design &amp; Branding<\/a><\/strong>. Elevate your brand&#8217;s image!<\/p>\n\n\n\n<p>Learn how Pal, achieved transformative <strong><a href=\"https:\/\/leo9studio.com\/blog\/fintech-branding-and-ui-ux-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">fintech branding and UI\/UX design<\/a><\/strong>, driving their success in the competitive fintech landscape.<\/p>\n\n\n\n<p>Revolutionizing Electric Vehicle Branding: <strong><a href=\"https:\/\/leo9studio.com\/blog\/electric-vehicle-branding-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">Case Study of Briskev<\/a><\/strong>. Witness the transformative journey that redefines the industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Leo9 Studio transformed Get My Rugs with a fresh logo, modern messaging, and a sophisticated brand identity.<\/p>\n","protected":false},"author":2,"featured_media":3267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[498,1],"tags":[],"class_list":["post-3136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study-blog","category-general"],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Get My Rugs Brand Repositioning: Timeless Elegance Redefined<\/title>\n<meta name=\"description\" content=\"Discover how Leo9 Studio transformed Get My Rugs with a fresh logo, modern messaging, and a sophisticated brand identity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leo9studio.com\/blog\/get-my-rugs-brand-repositioning-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get My Rugs Brand Repositioning: Timeless Elegance Redefined\" \/>\n<meta property=\"og:description\" content=\"Discover how Leo9 Studio transformed Get My Rugs with a fresh logo, modern messaging, and a sophisticated brand identity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leo9studio.com\/blog\/get-my-rugs-brand-repositioning-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Leo9 Studio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leo9studio\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-25T06:48:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-20T10:31:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leo9studio.com\/blog\/wp-content\/uploads\/2024\/07\/1707301302215.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Himanshu Sawant\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@leo9studio\" \/>\n<meta name=\"twitter:site\" content=\"@leo9studio\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Himanshu Sawant\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leo9studio.com\\\/blog\\\/get-my-rugs-brand-repositioning-case-study\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leo9studio.com\\\/blog\\\/get-my-rugs-brand-repositioning-case-study\\\/\"},\"author\":{\"name\":\"Himanshu Sawant\",\"@id\":\"https:\\\/\\\/leo9studio.com\\\/blog\\\/#\\\/schema\\\/person\\\/51b9a9006a3a477c6d25080090bb887e\"},\"headline\":\"Get My Rugs: Beyond Aesthetics &#8211; 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