{"id":2138,"date":"2021-04-16T06:15:57","date_gmt":"2021-04-16T06:15:57","guid":{"rendered":"https:\/\/www.leo9studio.com\/blog\/?p=2138"},"modified":"2021-04-29T16:04:41","modified_gmt":"2021-04-29T10:34:41","slug":"brand-marketing","status":"publish","type":"post","link":"https:\/\/leo9studio.com\/blog\/brand-marketing\/","title":{"rendered":"What is Brand Marketing? Plus, strategies that top companies are using!"},"content":{"rendered":"\n

5 Fundamental Rules You Can’t Afford To Ignore When It Comes To Brand Marketing<\/strong>.<\/h2>\n\n\n\n

Introduction to Brand Marketing<\/strong><\/h3>\n\n\n\n

All that stands between your brand and your audience is marketing.<\/p>\n\n\n\n

Brand marketing brings together your brand\u2019s story\u2014values, concept, personality\u2014and communicates it to the audience. The better the communication, the more the people want to buy your product.<\/p>\n\n\n\n

So it\u2019s clear: brand marketing is essential not just to get attention but also to generate sales.<\/p>\n\n\n\n

Defining brand marketing<\/strong><\/h3>\n\n\n\n

Essentially, it is about expressing your brand identity\u2014through every product or service\u2014to the customer.<\/p>\n\n\n\n

It establishes a clear, creative identity for your brand using logos, design, illustrations etc. Then, it uses marketing to differentiate your product. More on branding vs marketing later!<\/p>\n\n\n\n

Your design choices play a huge role in your marketing success. <\/p>\n\n\n\n

For instance, if your brand has a clean, sophisticated, and understated aura\u2014like Apple\u2014your techniques will match.\u00a0<\/p>\n\n\n\n

On the contrary, if your brand persona is bold\u2014like Netflix\u2014your marketing methods will be, too!<\/p>\n\n\n\n

Remember: Whatever your brand persona is, your design has to be memorable and mind-blowing.<\/strong> Many leading brands trust our designers<\/a> to create an influential brand identity for them.<\/p>\n\n\n\n

Why is brand marketing necessary today?<\/strong><\/h3>\n\n\n\n
\"brand<\/figure><\/div>\n\n\n\n

1.     Builds customer loyalty:<\/strong><\/h4>\n\n\n\n

Surveys<\/a> show that loyal customers spend more money on a brand than others. Plus, as per research<\/a>, half of all customers stop doing business with a company after an unpleasant marketing experience!<\/p>\n\n\n\n

So, to put two and two together: if you want customer loyalty, you need to emphasize brand marketing.<\/p>\n\n\n\n

2.     Builds awareness and recognition:<\/strong><\/h4>\n\n\n\n

Everyone can recognize the \u2018M\u2019 logo of McDonald\u2019s or the bitten apple logo of Apple. That is an example of memorable brand marketing.<\/p>\n\n\n\n

An essential factor for recognition is choosing the right color. Want to know how many customers can recognize Google solely based on its color? 91%<\/strong><\/a>!<\/p>\n\n\n\n

3.     Promotes your brand message:<\/strong><\/h4>\n\n\n\n

Your brand identity is your purpose, your goals, your design, and your values. Statistics show that 89%<\/strong><\/a> of customers stay loyal to brands that share their values.<\/p>\n\n\n\n

It aims to express your business values to shoppers. And the more personal your values are, the more the customers are inclined to choose you.<\/p>\n\n\n\n

4.     Boosts reach:<\/strong><\/h4>\n\n\n\n

You can\u2019t deny the power of brand marketing when it comes to boosting a brand\u2019s reach. 64%<\/strong><\/a> of consumers say that they buy a product after watching a branded social video. Impressive, right?<\/p>\n\n\n\n

5.     Improves engagement:<\/strong><\/h4>\n\n\n\n

Once people start noticing your brand, the next crucial step is to keep them engaged. How? Many brands use social media marketing. Instagram giveaways are a popular method. Another great way is through Twitter. Taco Bell uses Twitter to interact with users.<\/p>\n\n\n\n

Social media brand marketing is an excellent tool for companies right now. Not only does it humanize your brand, but it improves the overall accessibility and likability.<\/p>\n\n\n\n

Branding vs Marketing<\/strong><\/h3>\n\n\n\n

Yep, they are not the same.<\/p>\n\n\n\n

Remember the anecdote about \u2018the chicken or the egg\u2019? Well, riddle us this: what comes first\u2014the branding or the marketing? Experts say branding.<\/p>\n\n\n\n

Branding is about expressing your brand.<\/p>\n\n\n\n

Marketing is about creating awareness and generating sales.<\/p>\n\n\n\n

For instance, Apple\u2019s branding includes its sophisticated products, unique features, and layouts. Its marketing involves visual storytelling through ads, billboards, and even social media posts!<\/p>\n\n\n\n

Sounds straightforward, right?<\/p>\n\n\n\n

To sum up: you need to know who you are as a \u2018brand\u2019 before \u2018marketing\u2019 your brand to the audience.<\/p>\n\n\n\n

Getting started with brand marketing<\/strong><\/h3>\n\n\n\n

Here are three things to remember when planning your brand marketing strategy:<\/p>\n\n\n\n

1.     Who is your target audience?<\/p>\n\n\n\n

2.     What are your marketing goals?<\/p>\n\n\n\n

3.     Which metrics define a successful brand marketing campaign for you?<\/p>\n\n\n\n

Tried-and-tested strategies for successful brand marketing<\/strong><\/h3>\n\n\n\n
\"strategy<\/figure><\/div>\n\n\n\n

1.<\/strong>     Storytelling<\/strong><\/h4>\n\n\n\n

Nike\u2019s social media ads and distinct layouts are excellent examples of awe-inspiring storytelling. <\/p>\n\n\n\n

It can be daunting to create an impactful design that delivers your brand message accurately. If that\u2019s your dilemma, you can try out our trusted and frequently-used design services.<\/p>\n\n\n\n

2.     Consistency<\/strong><\/h4>\n\n\n\n

Everyone recognizes the McDonald\u2019s logo. Why? Because their brand identity has been consistent over the years\u2014no matter the medium.<\/p>\n\n\n\n

Studies note that consistent brand presentation across all platforms increases revenue by up to 23%<\/strong><\/a>.<\/p>\n\n\n\n

3.<\/strong>     Know your competitors<\/strong><\/h4>\n\n\n\n

It\u2019s a staple business strategy that also applies to brand marketing. If you want to become the best in your field, you have to know what your competitors are doing at all times. <\/p>\n\n\n\n

Analyze what is and isn\u2019t working for them. Use that to create a winning marketing strategy for brands! Need assistance with this? Get in touch with us<\/a>!<\/p>\n\n\n\n

4.<\/strong>     Keep up with the trends<\/strong><\/h4>\n\n\n\n

Since most brand marketing happens on social media, knowing what is trending and relevant is essential. Brands that ace this include Oreo, Nutella, and even Netflix, among others.<\/p>\n\n\n\n

Conclusion<\/strong><\/h3>\n\n\n\n

Strategic marketing of a brand\u2014combined with head-turning designs\u2014you can successfully attract customers. Now that you know what it is, its benefits, branding vs marketing, and strategies that work, you are ready to take on your industry.For any business design help or information, browse our resources<\/a> or contact us directly<\/a> today!<\/p>\n\n\n\n

\n\n\n\n

Also Read<\/strong>:<\/p>\n\n\n\n

Improve your customer’s perception about your brand using this psychology of colors<\/a><\/strong>. Learn how you can build your brand’s perception!<\/p>\n\n\n\n

What is a content marketing strategy<\/strong><\/a>? How do design strategies to achieve your business goals? Learn all about content marketing strategy now!<\/p>\n\n\n\n

Read how businessmen must use UX design and enhancement of motivation for better business leads<\/a><\/strong>. Reveal the secret now!<\/p>\n","protected":false},"excerpt":{"rendered":"

To reach a wider audience, top companies use brand marketing, and so must you. We list everything you need to know about it, read now!<\/p>\n","protected":false},"author":1,"featured_media":2139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[46],"tags":[138,277,283,169,280],"class_list":["post-2138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neuromarketing","tag-brand","tag-brand-marketing","tag-brand-strategy","tag-marketing","tag-marketing-strategy"],"contentshake_article_id":"","yoast_head":"\nAttract Way More Customers Using Brand Marketing - Leo9 Studio<\/title>\n<meta name=\"description\" content=\"To reach a wider audience, top companies use brand marketing, and so must you. 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