A Skincare Packaging Design & Branding Case Study

Client Background:

myMara is an Indian skincare and haircare brand targeting women aged 18 to 40. They sought to provide high-quality natural and 100% vegetarian alternatives for clear skin. With product development rooted in Malaysia and a focus on affordability, myMara aimed to fill the gap between premium and typical brands. Basically we got to work on anotherSkincare Packaging Design & Branding!

Project Objective:

Our agency was entrusted with defining the myMara brand, including the target market, look and feel, branding, packaging, and visual identity.

Approach and Strategy:

Recognizing the market gap between top-notch and local brands, we formulated a strategy to create our own unique space for myMara. By capturing attention through distinctive branding and packaging, we aimed to establish myMara as an appealing alternative.

Research, Challenges & Goals:

Initial discussions with the client revealed the lack of attention-grabbing options in the market. Our research confirmed this gap, presenting an opportunity to position myMara as a standout brand. Our main challenges were to design eye-catching and cohesive packaging for natural and vegetarian products, while simplifying the buying process for consumers.

Solution and Implementation:

In collaboration with the myMara team, we conducted in-depth meetings to define the brand’s mission, vision, and personality. Building upon these foundations, we crafted a modern and feminine wordmark along with a memorable monogram, ensuring brand recognition across various touchpoints.

In the bustling world of such products, standing out is a cherished dream for any brand. A dream that we, as visionary designers, turned into a magnificent reality through our innovative designs & strategy.

At the core of our artistic endeavor lies a simple yet profound concept:-

Embracing the innate charm of nature itself. With meticulous care, we delicately imitated the natural elements found within the precious solution, seamlessly harmonizing the essence of purity and efficacy. Each variant, inspired by a specific fruit or earth element, radiates with its unique color and texture, breathing life into the product.

The beauty of our approach lies not only in the breathtaking visual appeal but also in the deep connection it fosters between the brand and its discerning consumers. By aligning the packaging with the very ingredients it houses, we’ve kindled an intimate relationship that goes beyond a mere transaction. Buyers are not just purchasing a skincare product; they are embarking on a journey of self-care and rejuvenation, guided by the genuine embrace of nature.

Our design philosophy for skincare packaging design & branding:-

Embracing distinctiveness with a flair for the extraordinary. Adorned with nature’s own hues and textures, our product gracefully takes center stage amidst the cluttered shelves of the skincare world. A beacon of elegance, effortlessly drawing attention and igniting curiosity among beauty enthusiasts.

Moreover, luxury is an essential hallmark of our creation. The soft caress of the packaging in one’s hands echoes the richness of the product within. It whispers indulgence and invites consumers to savor a moment of pampering that transcends the ordinary. Our Packaging Design & Branding elevates the product from a mere commodity to a coveted treasure, cherished by those who seek the finest in skincare.

In the pursuit of creating an everlasting impression, we set out to craft more than just packaging – we crafted an immersive experience. As the eyes feast on the vibrant hues and the fingers explore the natural textures, every sense is entranced by the allure of the product. A symphony of sensations that resonates deeply within the hearts of our esteemed clientele.

In conclusion for our concept:-

Our Packaging Design & Branding has not only achieved its purpose of setting the product apart but has redefined the very essence of skincare luxury. The fusion of nature’s elements and the allure of sophistication unite to form an exquisite masterpiece that beckons you to dive into a world of beauty and bliss.

Skincare Packaging Design & Branding Case Study Details:

With a collaborative effort led by Harshill Soni as Project Manager, and supported by Aditi Mistry & Pratik Karkera as Brand Designers, Harsh Morzaria & Himanshu Sawant as Brand Strategists. This skincare brand embarked on an extensive Packaging Design & Branding process.

Results and Achievements for Skincare Packaging Design & Branding:

The success of our work was recognized when Packaging of the World, a renowned platform in the industry, selected myMara’s packaging design to be featured in their annual magazine for the global issue. You can find the live link showcasing myMara’s packaging design here: https://packagingoftheworld.com/2022/08/mara-skincare.html

By incorporating exceptional design into their product packaging, Company A saw a 25% increase in sales within the first year. The visually appealing and innovative packaging design attracted new customers and helped the company stand out in a crowded marketplace.

Don’t let your brand remain stagnant in a rapidly evolving marketplace. Reach out to us today and let’s embark on a journey to unlock your brand’s true potential. Together, we’ll create a success story that inspires and captivates. It’s time to transform your image and leave a lasting mark in your industry.

Contact us now and let the power of design, technology and business pave the way for your brand’s success.