The KPIT website redesign by Leo9 Studio showcases how intelligent design thinking and technology merge to redefine the digital face of mobility. Built with Three.js and powered by human-centered UX, the new KPIT experience captures innovation, clarity, and scalability — proving that automotive design can be as dynamic online as it is on the road.
Transforming the digital face of mobility
In a world rapidly shifting toward software-defined vehicles and intelligent mobility, a brand’s digital presence defines its first impression.
When KPIT Technologies — a global leader in automotive software and systems engineering — partnered with Leo9 Design, the goal was more than visual redesign. It was a mission to communicate KPIT’s innovation, expertise, and human-centered purpose through a modern, scalable digital experience.
Understanding KPIT’s vision
KPIT Technologies powers the automotive ecosystem with cutting-edge solutions in ADAS, electrification, vehicle architecture, and connected mobility.
To reflect their domain leadership, KPIT needed a website and digital brand system that expressed trust, technology, and forward-thinking design.
Leo9’s team recognized this challenge as an opportunity to merge engineering precision with design emotion — crafting a brand experience that feels as intelligent as KPIT’s products.
The Leo9 approach: psychology meets design strategy
Leo9 Design is known for fusing behavioral psychology, design thinking, and strategic storytelling to build brand experiences that connect deeply with users.
For KPIT, Leo9 focused on four key design goals:
- Clarity & depth: Simplify complex automotive software narratives through clean information design.
- Scalability: Build a responsive design system that performs across global devices and regions.
- Emotion in technology: Reflect innovation through color, movement, and imagery that humanizes engineering.
- SEO-first structure: Create user flows and page architecture aligned with search intent, discoverability, and user behavior.
UX and brand execution
Leo9’s multidisciplinary team conducted UX research, stakeholder interviews, and heuristic analysis to define KPIT’s digital identity pillars.
The redesign included:
- Dynamic UI language inspired by movement and progress.
- Optimized navigation for partners, clients, and job seekers.
- Modular content blocks to maintain technical depth without clutter.
- High-performance web standards ensuring accessibility and speed.
- Structured data integration for better Google visibility.
This wasn’t just about creating a beautiful website — it was about translating KPIT’s innovation into a frictionless digital experience.
The new KPIT website integrates 3D animations powered by Three.js to visualize the brand’s innovation in a dynamic, interactive way. These animations represent KPIT’s motion toward the future of mobility — not just metaphorically, but through real-time graphics rendered directly in the browser.
Leo9’s development team leveraged WebGL, Three.js, and advanced motion design to build lightweight yet high-impact visual experiences that perform seamlessly across devices — a rare combination of creative storytelling and technical execution.
Results: A stronger digital ecosystem
After launch, KPIT’s new website achieved:
- Significant improvement in engagement metrics and time on page.
- Enhanced brand visibility for mobility-related keywords.
- Seamless cross-region accessibility through optimized CDN delivery.
- A more cohesive global storytelling platform for the KPIT brand.
Leo9’s rapid response to post-launch CDN challenges further demonstrated their expertise in scalable, performance-driven design operations.
→ Read Leo9’s Rapid CDN Recovery Case Study
Why this matters for design leaders
This collaboration proves that great design isn’t just visual — it’s strategic, psychological, and operational.
Key takeaways:
- Strategy before aesthetics: Design grounded in brand and business goals.
- Simplicity in complexity: Clear storytelling drives comprehension in technical industries.
- Brand + SEO synergy: Design must perform both for people and algorithms.
- Partnership mindset: Agencies should act as co-strategists, not just vendors.
About Leo9 Studio
Leo9 Studio is an award-winning brand and digital design agency focused on crafting human-centered experiences through psychology, strategy, and creativity.
They collaborate with global brands to deliver UI/UX design, branding, and digital transformation that elevate business growth and emotional connection.
Explore more of Leo9’s case studies:
👉 https://leo9studio.com/work/