Indium’s Complete Brand Transformation: Case Study

Indium , a global digital engineering services provider, was at a pivotal moment in its journey. With a vision to be a $1 billion AI-powered company by 2028, the brand needed a fresh identity to match its ambitious aspirations. The challenge? Transforming a legacy tech company into a sleek, modern, and innovative brand while maintaining its credibility and market presence. Enter Leo9 Design | Digital Design & Technology Experts, a leading design and branding agency, to execute a complete rebrand—new logo, website, color scheme, and brand positioning—to align Indium with its future-forward vision.

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The Problem: Why Indium Needed a Rebrand

Before the transformation, Indium faced several branding challenges:

• Outdated Perception: The existing brand identity didn’t reflect Indium’s evolution into an AI-driven digital engineering powerhouse.
• Lack of Differentiation: In a competitive space with players like EPAM, Accenture, and Infosys, Indium needed a unique visual and strategic edge.
• Limited Digital Presence: The website didn’t fully convey the company’s cutting-edge solutions, leading to lower engagement and conversions.
• Changing Customer Expectations: Fortune 500 tech leaders and CTOs—Indium’s target audience—expected a more polished, intuitive, and innovation-driven brand experience.

Indium’s ask:

A complete brand identity revamp that resonates with its next-gen audience and growth ambitions.

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The Solution: Leo9’s Approach to Rebranding Indium

Leo9, known for human-centric branding and digital experiences, took an inside-out approach to Indium’s transformation. The process included:

1. Brand Discovery & Strategy
2. Logo & Visual Identity
3. Website Redesign
4. Brand Messaging & Positioning

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Execution: Bringing the New Indium to Life

• Logo Redesign: A contemporary, sleek design reflecting Indium’s digital engineering strength.
• Website Revamp: www.indium.tech was transformed into a high-impact digital experience.
• Color & Typography: A bold yet sophisticated palette paired with modern typefaces.
• Brand Voice: From corporate to conversational—making Indium relatable and cutting-edge.

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The Results: Before vs. After

Indium’s Brand Transformation: Before vs. After

1. Website Engagement: 2 min avg. → 5+ min avg.
2. Brand Recall: Moderate → High
3. Client Feedback: “Good, but outdated” → “Modern, world-class”

Qualitative Impact

✔ Strong industry perception shift—Indium now competes head-to-head with digital engineering leaders.

✔ Higher client engagement & trust—Decision-makers resonate with the new brand identity.

✔ Internal adoption & morale boost—Employees take pride in the refreshed identity.

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Conclusion & Takeaways

Indium’s rebrand was more than just a facelift—it was a strategic business transformation. By partnering with Leo9, Indium unlocked:

1. A modern, AI-driven identity aligned with its growth vision.
2. A customer-centric digital experience that converts visitors into clients.
3. A competitive edge that positions Indium as an innovation leader.

For any brand looking to redefine its identity and market presence, a well-executed rebrand isn’t just about design—it’s about strategy, storytelling, and customer connection.

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Team Behind Indium’s Brand Transformation

This project was a collaborative effort between Indium’s leadership team and Leo9’s branding experts.

Indium Team

• Anushaa Yomahesh (Senior Vice President) – Spearheaded brand strategy and ensured alignment with Indium’s business goals.
• Vijay Balaj (Co-Founder & Director) & Ram Sukumar (CEO & Co-Founder) – Provided vision and leadership, driving the transformation forward.

Leo9 Team

• Harshil Soni – UX Designer, enhancing user interaction and usability.
• Himanshu Sawant – Led the brand strategy, and design direction, shaping new identity.
• Pratik Karkera – Designed an intuitive, high-conversion website experience.
• Aditi Mistry – Crafted a visually stunning brand identity.
• Sameer Marwadi – Built extraordinary 3D elements aligned with the brand.
• Dhruv Shah – Developed the front-end, bringing the design to life.
• Avinash Mishra – Front-end development, ensuring a seamless digital experience.
• Sarvajeet Patel – Ensured seamless execution and project success.

Client Feedback: Anushaa Yomahesh (SVP, Global Marketing) shared her appreciation for our work! She, along with Indium’s investors, absolutely loved the website and branding! All her investors have loved the website and want to work with us.

Play

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FAQs: Rebranding Insights

1. Why is rebranding important for tech companies?

Tech evolves fast. A brand must reflect innovation, relevance, and credibility to stay competitive. Rebranding helps reposition a company to meet market and customer expectations.

2. How long does a complete rebrand take?

Depending on the scope, a full rebrand (strategy, design, website, and messaging) typically takes 3-6 months.

3. What makes a rebrand successful?

A successful rebrand:

• Aligns with business goals
• Differentiates from competitors
• Resonates with customers
• Is future-proof and adaptable

4. How do you measure the success of a rebrand?

Key metrics include website engagement, conversion rates, lead quality, brand recall, and client feedback.

5. When should a company consider a rebrand?

Rebrand if your company:

• Has evolved but branding feels outdated
• Struggles with customer perception
• Expands into new markets or offerings
• Needs to stand out in a competitive landscape

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Final Thought

Indium’s transformation is proof that a brand is more than just a logo—it’s the entire experience. With Leo9’s expertise, Indium now stands strong, future-ready, and unmistakably bold in the digital engineering space.

Thinking of rebranding your business? Let’s craft a story that stands out. Get in touch with us.